Competitive Advantage
In order to remain competitive in this market, virtual wineries will become increasingly dependent upon custom crush facilities to build wine communities that have strength in numbers, diversity in personalities and wines, and unique environments that will produce, market and sell their products.
Currently, there are no facilities in Napa Valley that exclusively provide custom crush services to commercial, virtual wineries. As a result, virtual wineries are forced to seek custom crush services from existing wineries with extra production capacity. Although this is a viable solution, it is far from ideal, as the virtual wineries must adjust their schedules to accommodate the wine processing demands of the existing wineries.
Custom Crush will capitalize on the growth of the high-end wine market and achieve above-average results by giving virtual wine growers access to our state-of-the-art winemaking facilities, assistance in creating world class wines and a platform to market and sell their products to sophisticated, affluent wine enthusiasts that patronize the winery.
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