Please contact Chris Hoskins at 714-470-6400 or ckhoskins@aol.com if you’d like financial statements, a copy of our business plan or additional information.

Custom Crush, LP will cater to a small group of virtual wineries seeking to produce premium wine. Our staff will create and barrel wine per each label’s formula. Once the wine has been placed in barrels, it will be stored in the cave for 18 months. Initially, each label will pay Custom Crush $40 per case (over an 18 month production run) to process their grapes. After reaching maturity, the wines will be bottled and/or removed from the premises to make way for the next harvest.

Custom Crush will offer a retail sales outlet through an on-site tasting room. This will provide critical assistance in building each wine label’s brand. It will also generate additional revenues from wine tasting fees and 35% margins on the sale of wine.

Due to our premium location in Napa Valley, Custom Crush will plant a vineyard on a portion of our 10 acre site. The vineyard will enhance the look and feel of Custom Crush for potential tasting room visitors. The vineyard will also yield up to 1500 cases of wine per year. Custom Crush investors will be given the opportunity to receive a complementary pro-rata share of our estate grown wine every year it is produced. Excess wine will be sold in our tasting room.

Custom Crush, LP has negotiated a very attractive 99 year lease on a ten acre parcel of land in the heart of Napa Valley. The lease was written such that Custom Crush has the right to purchase the property - based on a fair market value appraisal - at any time during the lease period. The property is located on a hilltop between Silverado Trail and Soda Canyon Road, overlooking the City of Napa. Custom Crush has contracted with Bacchus caves, the leading cave contractor in Napa Valley, to design and build a 16,000 square foot cave in the mountain where our winery will be housed. Upon completion, the new facility will process approximately 200 tons of grapes annually - the equivalent of 13,000 cases of wine. This will provide several boutique labels with a state-of-the-art winemaking facility and a small, highly trained winemaking staff. Custom Crush will also provide critical assistance in building each wine label’s brand, and provide a retail sales outlet through an on-site tasting room. Production runs for the boutique wineries will range between 1000 and 6000 cases per year. Initially, each label will pay Custom Crush $40 per case (over an 18 month production run) to process their grapes. The cost-per-case fees will be re-evaluated and adjusted every year. Additional revenues will come from barrel storage fees, wine tasting fees paid by visitors and a minimum 35% margin on the sale of wine sold through the tasting room.

“Despite intense competition, there has been a steady long-term growth curve for California wine sales. Since 1990, per capita spending has increased from $12 to $33 per adult. In the last three years, the number of regular wine drinkers has increased by six million adults, and the wine market is poised for growth,” said wine business analyst Vic Motto of MKF Group LLP in St. Helena.

There are over 1800 commercial wine labels in the United Sates, a number which has tripled in the last 20 years. California is home to more than 1000 labels, 600 of which are located in the “Wine Country,” of Napa and Sonoma Counties. Approximately 300 wine country labels are traditional brick and mortar wineries, while almost 290 wine labels are “Virtual” wineries – wine growers that have no grape-crushing facilities. Over 50% of the commercial wine labels in the United States sell less than 5,000 cases of wine per year, while the top 25 wine producers ship 90% of California’s wine to markets around the world.

Currently, there are no facilities in Napa Valley that exclusively provide custom crush services to commercial, virtual wineries. As a result, virtual wineries are forced to seek custom crush services from existing wineries with extra production capacity. Although this is a viable solution, it is far from ideal, as the virtual wineries must adjust their schedules to accommodate the wine processing demands of the existing wineries.

Custom Crush will capitalize on the growth of the high-end wine market and achieve above-average results by giving virtual wine growers access to our state-of-the-art winemaking facilities, assistance in creating world class wines and a platform to market and sell their products to sophisticated, affluent wine enthusiasts that patronize the winery.

• Custom Crush will build a state-of-the-art winemaking facility in Napa Valley, and staff it with a first-rate winemaking team that will cater to commercial, virtual wineries in Napa Valley.

• Custom Crush will carefully choose our winemaking clients so as to compliment one another and create a community of great wines and great wine labels. Custom Crush has already signed custom crush agreements with Ahnfeldt Cellars (2,000 cases), Waugh Cellars (3,000 cases), Falcor Cellars (6,000 cases), and Phipps Cellars (1,000 cases). Based on a projected annual capacity of 13,000 cases, Custom Crush is virtually “sold out” despite the fact that construction on the facility has yet to begin.

• Napa Valley surpassed Disneyland as the number one tourist attraction in California, drawing 6 to 8 million visitors last year. Custom Crush will expand our relationships with top restaurants, hotels & resorts, limousine companies and other prestigious wineries in the region. Through these relationships we will develop and expand our customer base, and drive retail sales through our on-site tasting room.

• Custom Crush will focus on the wine enthusiast’s experience at the winery to insure brand loyalty for our clients, and help each label achieve their specific branding goals.

• Custom Crush will implement an annual budget in an effort to achieve above-average returns without jeopardizing our ability to fulfill other aspects of our mission.

• Upon delivery to Custom Crush, fruit will be de-stemmed and/or whole cluster pressed.
• Custom Crush will provide either tank or bin fermentation for up to 14 days.
• Custom Crush will provide two punch downs per day during the fermentation process.
• Custom Crush will provide up to two rackings per year for each wine.
• Custom Crush will provide one topping per month.
• Custom Crush will provide all necessary cleaning agents and equipment.
• Custom Crush will administer all additions including sulphur as directed by clients. Clients will provide yeast, ML cultures, nutrients, nitrogen compounds, etc.
• Custom Crush clients will be responsible for specific directions regarding winemaking techniques, lab analysis costs, filtering and bottling. Custom Crush will provide referrals such as Winetech mobile filtration and Ryan McGee mobile bottling.
• Custom Crush clients requiring wines to be aged longer than 18 months will be billed at $6 per barrel per month until bottling and/or removal from the cave.
• Wines, exclusively from Custom Crush clients, will be featured in our tasting room. Tasting room guests will be given the opportunity to purchase wines during their visit.

Partnership Distributions

Cash available for Distribution shall be distributed annually 50% to the Limited Partners prorata according to the number of units owned, and 50% to the General Partner. Distributions to the General Partner are subject to the Limited Partners receiving a minimum annual return of 6% on their investment.

Ryan Waugh - Winemaker

Ryan Waugh was born in 1976, the same year California wines created a world wide buzz by beating France’s top Bordeaux and Burgundy producers in the famous Paris blind taste test. Eighteen years later, Ryan was enrolled in the pre-med program at Santa Clara University. As fate would have it, Ryan was offered a glass of the now legendary 1976 Stag’s Leap Cabernet Sauvignon. The experience immediately directed him to explore that mythical place known simply as Napa. Eleven harvests and three continents later, Ryan is producing world class wines under his own label, Waugh Cellars, which produces 2000 cases a year from the greatest vineyards in Napa Valley and Sonoma County. Ryan is currently building a home in Yountville, California.

Chris Hoskins – Real Estate Investor/Developer

Chris Hoskins was born in Orange County, California in 1966. In 1985, as a freshman at Cal State Fullerton, Chris acquired his first property - a six unit apartment building in Fullerton, California. Over the following five years Chris became an expert at acquiring distressed properties, renovating them, and turning them into profit centers. During the early 1990’s, Chris took advantage of the Savings & Loan debacle by acquiring, renovating, developing and managing hundreds of apartments. Today he is co-founder and managing member of American Properties, LLC, a $20 million real estate acquisition/development company. Current projects include developments in California and Texas. Chris is also the founder of HeRO (The Hunger Relief Organization), a non-profit charity committed to ending world hunger by coordinating the efforts of other like-minded organizations. Chris lives in Newport Beach, California with his wife Michelle, and their sons Jon and Michael.